Versele-Laga is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.
After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement. Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.
Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives. Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.
In the United States, Versele-Laga oversees four core company brands: Versele-Laga, Higgins Premium Pet Foods, Cavalor and Roudybush.
· Versele-Laga and Higgins Premium Pet foods operate out of Miami, FL and offer a wide assortment of food, treats and supplements for birds, small animals and pigeons. They are committed to providing pets with the highest quality nutrition free of any artificial flavors, colors and preservatives.
· Cavalor operates out of Dalton, GA and produces a complete line of premium horse feed, supplements and care products. They are focused on addressing the unique nutritional issues and challenges in the equine industry and are considered a leading nutrition solution provider.
· Roudybush operates out of Sacramento, CA and is a specialized bird food manufacturer. It offers science-based pellets, nectars, squab, and other diets for companion birds.
Role:
We are looking for a dynamic and enthusiastic Key Account Manager E-Commerce to strengthen our team.
This is the ideal opportunity for a young professional with fresh ideas and energy who wants to contribute to our e-commerce initiatives. You will play a crucial role in expanding our online presence in the fast-evolving pet care market. In close collaboration with our local and international teams, you will develop and implement the strategic direction for e-commerce platforms and major online retail partners.
1. E-commerce Strategy & Execution
Develop and implement the international e-commerce strategy with a focus on revenue growth, brand visibility, and market position.
Actively manage key e-commerce players within the pet industry, including specialized online retailers and omnichannel partners (e.g., Zooplus, Maxi Zoo).
Identify and develop shop-in-shop opportunities on digital platforms and oversee the integration of our brands within these ecosystems.
Collaborate with marketing, sales, and digital teams to ensure successful product launches, campaigns, and content across e-commerce channels.
Define and optimize pricing strategies per channel and market, aligned with margin objectives and competitive positioning.
Monitor key performance indicators (e.g., traffic, conversion, revenue, promotional impact) with a focus on continuous optimization.
Take on a strategic advisory role toward local markets for the implementation of e-commerce best practices and brand roll-out.
Analyze market trends and developments in online pet retail and translate them into concrete strategies and partnerships.
Report regularly to the Global Modern Trade Channel Manager and provide accurate input for forecasting and go-to-market planning.
2. Key Accountmanagement
Conduct in-depth analysis of sales, distribution, and market data to identify growth opportunities and risks.
Work cross-functionally with sales, marketing, logistics, finance, and customer service for alignment on category management, communication planning, and supply coordination.
Lead negotiations at headquarter level and ensure flawless execution with key contacts like category managers, online teams, and supply chain.
Report regularly to the Channel Manager with accurate data for forecasting and strategic planning.
3. Strategic Support
Support the Channel Manager in rolling out the modern trade strategy in international markets.
Contribute to the optimization of global key account processes.
Collaborate with Country Sales Managers to align local needs and opportunities with international plans.
Profile:
You have approximately 5 years of relevant experience in e-commerce or digital key account management, preferably within FMCG or the pet sector.
You hold a Master’s degree in Marketing, (Business) Economics, or a related field.
You have proven experience with international e-commerce platforms (such as Amazon, Bol.com) and collaborations with key retailers across different markets.
You are fluent in Dutch, French, and English (both spoken and written). Knowledge of additional languages is a plus.
You possess strong strategic insight and a clear affinity with digital growth and innovation.
You have excellent communication skills and are able to convey ideas and insights clearly. You can easily switch between internal stakeholders, external partners, and international teams.
You are a true team player who is open to input, actively seeks collaboration, and contributes to a constructive group dynamic.
You have experience in a B2B context and are explicitly not looking for a B2C position.
You are willing to travel internationally to support clients, partners, and projects.
You are open to cross-functional collaboration and contribute to group discussions with an open mindset.
Our offer:
You play a key role in shaping our e-commerce strategy.
You will work in a dynamic and supportive environment that encourages learning and growth.
We offer a varied role within an international family-owned company with a clear growth strategy.
You will receive a competitive salary complemented by an attractive package of fringe benefits.
You’ll be part of a warm, family-oriented culture, with opportunities to take part in team events such as the Versele-Laga Run, the Versele-Laga Classic, and more.